Pharmaceutical representatives–educators or product marketers?
نویسندگان
چکیده
منابع مشابه
Pharmaceutical Product Liability
Product liability is one of the fastest growing and most economically significant applications of tort law. Product liability actions against pharmaceutical companies are among the most widely publicized classes of suits in the United States and Europe, prompting pharmaceutical companies to lobby vigorously for tort reform. (Nace et al., 1997). The liability burden on pharmaceutical companies h...
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In today’s competitive world, there are several strategies to deal with the fast changing environment, among which New product development (NPD) is a common strategy. However, almost half of the resources that companies devote to NPD are spent on products that may fail. This issue is particularly highlighted in the pharmaceutical industry mainly because of a long development-time, low success r...
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A two-step computational method for designing new molecules in medicinal chemistry is described. In the first step, topological indices are used to develop structure-based correlations for properties of interest. Zeroth and first order connectivity indices are employed to develop linear correlations for three physical properties of interest in pharmaceutical chemistry: octanol–water partition c...
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ژورنال
عنوان ژورنال: Academic Medicine
سال: 1994
ISSN: 1040-2446
DOI: 10.1097/00001888-199402000-00015